I often write about defining a narrow target market and communicating only with what I call your ideal customer.The idea behind this is that, if taken to heart, you will find that you are able to attract the perfect customers without succumbing to the pressure to compete on price alone.Many times, when I mention this notion to small business owner they have a tough time coming up with the description of the ideal narrowly defined customer until I suggest that we start by describing who they don’t want as a customer.It’s just human nature I guess, but we seem to have [...]
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[Source: The Money Blogs]
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