Recently I had been writing about the business opportunities for media companies acquiring advertising networks and advertising networks acquiring media companies. We are starting to see this happen. Please see: The future battle between ad networks and publishersToday Cox Enterprises announced it had acquired Adify, a leading ad network, for $300 million in cash. I spoke with Joelle Kaufman, VP of marketing at Adify, and Rodney Mayers assistant VP of interactive media at Cox.<[...]
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[Source: The Money Blogs]
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