In June 2006, Florida real estate broker Michael Morgan unveiled a Web site targeting alleged costly construction mistakes by Lennar Homes. In it, Morgan alluded to allegations of ’shoddy workmanship, slipshod carpentry and faulty wiring’ and invited consumers to submit their complaints. Morgan bought PPC ads and whenever someone was searching for Lennar Homes, they would get directed to his site inst[...]
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[Source: The Money Blogs]
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