Writing is an essential marketing skill - pretty hard to be very effective without it - whether that’s actually writing the words yourself or being able to recognize a well written sales letter from a freelancer. Most every high school English teacher in the world will give you the same advice: if you want to be a good writer, you have to read a lot. Two of my favorite books on writing, Bird by Bird by Anne Lamott and On Writing by Stephan King offer this as a key.Just about any reading will improve[...]
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[Source: The Money Blogs]
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