Sunday, February 10, 2008

Does Brand Loyalty Come From Family Word Of Mouth?

During nearly 20 years of marriage I think on two or three occasions my wife and I have discussed the laundry detergent that she uses. As a pragmatist, I have often come across less expensive generic detergents, which she refuses to use. I can’t even get her to try anything else, even once! She is a die-hard Tide detergent user and she would never ever consider changing brands. Upon closer investigation I discovered that she inherited that brand loyalty from her mother. I don’t exactly know how, but there is no denying that her mother’s recommendation is stronger than any suggestion that I [...]

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[Source: The Money Blogs]

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