Monday, March 24, 2008

Nike How Did You Do It?

Nike (NKE) swooshed out and reported Q3 results. Revenues were up 16%. Cost of goods sold grew by only 14% and therefore margins are up 18%. Hey thats pretty good. Commendable even when costs grow more slowly than revenues the shareholders win. But wait a second. In the press release there was scant mention of this triumph. Also no mention if this was sustainable into the near future. One passing sentence was attributable to revenues reading ’Changes in currency exchange rates increased revenue growth by 6 percentage points for the quarter’ but what about cost of goods sold most o[...]

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[Source: The Money Blogs]

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