I’m presenting a workshop this week titled - How to get sales and marketing on the same page.The point of the discussion is to help the audience, made up of marketers and the sales people for those marketers, understand that while they may indeed perform unique and necessary functions, they have shared objectives.So, while, as the title of this post suggests, the gap between what sales does and what marketing does in support may seem vast (and perhaps even at odds) there is an absolute need to strike a balance between their independent and interdependent selves.What [...]
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[Source: The Money Blogs]
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